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Italian yacht builder Benetti and U.S.-based interior furnishings manufacturer J. Robert Scott have announced an inspired new collaboration for the shipyard’s 45-meter Vision series.
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03/01/2005
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Italian yacht builder Benetti and U.S.-based interior furnishings
manufacturer J. Robert Scott have announced an inspired new collaboration for
the shipyard’s 45-meter Vision series. The companies jointly have developed a
new yacht interior concept based on timeless yet contemporary themes.
This
décor collaboration allows new Vision owners to style their yacht’s interior by
selecting from an exclusive range of modular design features, furniture,
textiles and surfaces in two lines, Premier Luxury and Grand Luxury, according
to Andrew Frumovitz, CEO of J. Robert Scott. “What we have done is create room
settings or living environments that work perfectly for these yachts. The
choices appear limitless, yet it will be impossible to make a mistake when
working from the design palette,” Frumovitz said.
 Classic styles simplified by J. Robert Scott are well suited to yacht
interiors. Below, a rendering of a Vision salon for Benetti. (Click image to enlarge)
The J. Robert Scott look is
often filed under the label “California Style.” It was founded in the
1970s by Sally Sirkin Lewis, an interior designer who developed furniture and
fabric lines to support her décor style, a combination of classic European Deco
and Constructivism tossed up with California cool. The J. Robert Scott leitmotif
is lightness, both in hue and in mass. Lewis calls it, “the power of neutral.”
J. Robert Scott’s design catalog for the Vision series includes a new pale
wood finish called Benetti Sand. Carpets, surfaces, upholstery, leather and
window treatments are suggested for each style path, although in reality most of
the items can be mixed. Benetti inaugurated the Vision series in 2002. To date,
three of the yachts have been delivered and another three are under
construction. These composite yachts are designed by Stefano Righini with
interior layouts by François Zuretti. Average replacement cost for a new Vision
is 19.2 million euros.
Visit www.jrobertscott.com or www.benettiyachts.it for details.
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