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Design Showroom
Global perspective drives new aesthetics of Italian styling.

Design Showcase: New Age Italian Design

Like his Venetian colleague, De Simoni expresses a mitigated concern for the trend, led by the march of the luxury juggernaut, a race he says must end sooner or later. And he, too, sees the influence of the world’s non-nautical in Italian design.

"We see a trend in the ongoing refinement of a boat’s lines, similar to what exists in automotive design, notably softer and more finely worked forms and surfaces." For De Simoni, however, trend influencers are not lopsidedly American.


Nuvolari-Lenard took radically different approaches to designing the aft deck of oceAnco’s massive Y702. (Click image to enlarge)

"I do not want to go back to their so-called ‘classic’ yacht with its big window at the front and smaller lateral windows," says De Simoni. "I emphasize modern forms retaining a more dynamic feel while remaining true to the essence of simplicity. This is accomplished by diminishing the contrast between the shapes within the boat to give it a more elegant visual effect."

He follows the same theory in interiors. "The taste is simpler, more Japanese. Fewer superfluous objects and carefully selected materials are juxtaposed to create a relationship. The purity of this approach creates an overall effect that is not a declaration of opulence and wealth, but rather an elegant statement of grace, technology and design."

He criticizes residential-style interiors, particularly citing German and American builds. This thinking, De Simoni says, has a certain 1950s attitude, "with couches, armchairs, furniture…things that in my opinion are destined to disappear. Even on our big boatswe are tending toward more functional interiors."


The more modestly sized interiors of PJ’s 120-foot Hush. Both this and Y702 blend Italian trendiness with global style influences. Photographs by Jim Raycroft. (Click images to enlarge)

De Simoni says Italian designers may not have correctly interpreted American needs in the past, but that his studio is drafting concepts that "reflect our view of the American forma mentis (mind-set), where the boat mirrors the residence, not in its furnishings but in support of its lifestyle of socializing, cocktails and parties, as opposed to the traditions of cruising."

As for the emerging clientele from Russia, China and the Middle East, he is respectful of their growing influence. "In Europe, we tend to have a consolidated culture; clients from countries that have come late to our global village look without the burden of historical memory. They live in and for the moment. They look at what is represented as fashionable in Italian or American magazines, and they want it. They want to have a boat that looks like the latest, the most glamorous and the most well known."

Such an approach to yacht style, says De Simoni, plays to the strength of Italian designers. No doubt he and his contemporaries will continue to raise the bar.
 


Fulvio De Simoni
39 0187 621473
www.fulviodesimoni.it
Lazzarini Pickering
39 06 3210305
www.lazzarinipickering.com
Nuvolari-Lenard
39 041 5841888
www.nuvolari-lenard.com