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Palmer Johnson’s first composite series yacht, Alter Ego, packs a lot of volume and vitality into a 123-foot raised pilothouse design.


Big Ego

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Palmer Johnson 123
Americans like things big: businesses, cars, celebrities, homes. So when European design firm Nuvolari-Lenard teamed up with U.S. builder Palmer Johnson to create something different for the American market, it had to figure out how to marry its inherently sleek Italian style with grand American size.


Alter Ego’s spacious lounging and dining salon. (Click image to enlarge)

With sleight of hand and a trick of the eye, designer and builder achieved the seemingly impossible; a chic, attention-grabbing 123-foot yacht with an interior that holds voluminous, eminently livable spaces.

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Alter Ego is the first of a new series of composite-built, raised pilothouse yachts. Its eye-catching design is in step with Palmer Johnson’s new "back-to-the-future" boat building philosophy. The "back" refers to a time when Palmer Johnson, under the direction of Mike Kelsey, regularly lived on the cutting edge and wowed the world with innovative creations. A change of ownership in 2000 didn’t fare well for the company. Then Timur Mohamed took over in 2004, and the company is again building in Sturgeon Bay, Wisconsin, with renewed energy and focus, and a Kelsey – Mike Kelsey Jr. – at the helm. Today, Palmer Johnson is drawing inspiration from past achievements that were ahead of their time, such as crafting the fastest boat in the world in 1979, and building the lipstick-red, carbon fibertopped, 50-knot Force of Habit in 1988.


The on-deck master stateroom would make a tri-deck proud. Note how the walnut furniture pieces stand out against the lighter cherry bulkhead. (Click image to enlarge)

"It used to be that when you spend ten, twelve, fifteen million on a yacht you would get something you would be recognized for," says Dan Lenard, one of the two principals behind Nuvolari-Lenard. "Now that megayacht production has doubled in the past five years, you cannot distinguish yourself."

"Highly styled" is the new buzzword at Palmer Johnson. "When a person passes one of our yachts at the dock, we want him to say ‘Wow, that’s a Palmer Johnson,’" says President Mike Kelsey Jr. First came the pet project of new owner Mohamed, a line of Euro-style 120-foot aluminum sport yachts. Then, recognizing that not everyone wants a metal boat, Palmer Johnson delved into the composite market when the perfect opportunity presented itself.


Top: Its ensuite bath is a showcase of Calcutta gold and emperador marbles. Bottom: One of the three guest rooms belowdecks, the full-beam VIP includes a sitting and office area. (Click images to enlarge)


Before taking over Palmer Johnson Inc. in Sturgeon Bay, Mohamed and, more visibly, Kelsey were running a different operation in Savannah, Georgia, under the same product name. Palmer Johnson Savannah bought the assets of the talented composite shipyard Intermarine, including three 123-foot hulls and the mold.

While the hulls were extremely well constructed, thanks to the vacuum infusion process developed by Intermarine (see TechTalk), Palmer Johnson and Nuvolari-Lenard breathed life into the design. Discarding the original superstructure, the team created something very different for an arguably saturated market segment.