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Florida-based Lazzara Yachts introduces three new models as part of its strategic entry into the European—and world—market.


Building a Bigger Future

Article Design  
Lazzara Series
Before ever setting foot on board a Lazzara yacht, new owners attend Lazzara Yacht University (LYU), a three-day orientation held at Lazzara’s headquarters, to learn the craft’s basics, handling and systems, and to meet the company’s customer support team.

Lazzara also equips all builds with its Integrated Ships Information System (ISIS), a computerized fiber-optic monitoring and data-storage system of 64 shipboard functions. The company maintains the information for its entire fleet to spot trends in upkeep and repair.

ISIS is also used for SeaCheck, a proactive, annual assessment of a yacht’s operating systems done by factory-trained technicians who visit each yacht to perform the review. After downloading ISIS data, the tech performs a visual inspection, takes fluid samples (sent to independent labs for analysis), does a corrosion study, tests the electronics and runs a sea trial. The ISIS data is analyzed, and engine, generator and system wear is determined. The results are put into a hardcover book given to the owner as part of the vessel’s permanent record.

In the United States, the entire cost of the annual SeaCheck is covered if the yacht is insured with Chubb through Allied Marine Risk Managers. European boats will also be enrolled in SeaCheck, serviced by Monaco Marine, which is sending technicians to Lazzara for training.

"We’d love to get into emerging markets like China and Russia," says Brad, "but we haven’t yet been able to identify means to support those markets. Until we find or build a service network that we’re happy with, we’re going to hold off." In the meantime, the group continues to research and ink deals with distributors in Spain, Austria and other parts of Western Europe.

The Lazzara 840 has been on standby for a photo shoot, and this morning photographer Scott Pearson judges conditions just right. On signal, finishers stream out of the 840 like bees from a hive in the hands of a bear. The yacht eases smoothly into the light chop of Tampa Bay. Overhead, Pearson leans out of a helicopter, clicking off frames that clearly show the well-appointed open fly deck.

On the bridge, the yard’s captain nudges the throttles to 28 knots and sinks deeper into the bench’s leather upholstery. He pulls out a small pad of yellow sticky notes, peels off a sheet and pastes it on the console. The note points to a nearly invisible defect in the finish. "They’ll see to that when we get back," he says. Such meticulousness helped Lazzara Yachts win ShowBoats and Superyacht Society awards in the past. It should help it win Europe in the future.


Lazzara Yachts
813-835-5300
www.lazzarayachts.com