Are you drowning in paper? Does your spouse complain about the untidiness
of your study? What are you doing about it? I, for one, can barely keep my head
above the mounds of documents that I accumulate. Remember the Charles Schulz
comic strip "Peanuts"? There is a character called Pigpen and he is always
portrayed in a cloud of dust and debris. I feel as if I am living in a similar
eternal swirl, only mine is made of paper.
Photograph by Justin Ratcliffe. (Click image to enlarge)
A plethora of paper makes no sense in today’s day and age. Modern technology has rendered paperless communication possible in the
nether land of cyberspace. Everyone is on e-mail (except my nonagenarian
mother, and even she recently took a computer course at her community center
because she feels so left out). So, in theory, there shouldn’t be so much paper
piling up around us. Indeed, I receive far less "snail mail" than I once did. Like
most of you, I now receive invoices for insurance payments, notifications of
frequent flyer mile accumulation and invitations to parties and events by
e-mail. Moreover, I get press releases and newsletters with links to Websites
that promise me even more information if I click on the links. But like most of
you, I still hit the "Print" button. As you’ll read in this issue, February is Miami boat show
month. Marine companies generate piles of brochures, flyers and promotions that
we all collect and cart home to read by the fire. I love the Miami shows for
many reasons, but I’m dreading them simply because I’m still sorting through my
piles of brochures, flyers, business cards and papers from the Fort Lauderdale
boat show and the Caribbean charter shows. My office is jam-packed with piles of
the printed word. Anyone worth his PalmPilot or BlackBerry maintains an
electronic file of business contacts. I’m a bit of a dinosaur in that I remember
the graphic design of a business card and associate a person with it. I just
can’t give them up! Many years ago, the Library of Congress switched from card
catalogues to electronic databases. State and local libraries followed suit. I
was one of those people who took pleasure in thumbing through a card catalog and
running into an intriguing topic or a book title I was not looking for.
Happenstance can be such a delight. The same goes for business cards. Thumbing
through my piles I am often motivated to contact someone simply because I
made that tactile, analog connection between paper and face. In the world of yachts, designers, builders and owners are
slowly becoming more conscious of efficiency and environmental sustainability.
Take the story in this issue on Luciano Benetton’s new 50-meter (164-foot)
explorer vessel, Tribù, launched by Mondomarine last summer.
ShowBoats’ contributing editor Justin Ratcliffe had a rare interview with
Benetton about his new vessel being the first private yacht to carry the RINA
Green Star certificate for environmental efficiency. "Respect for the environment has always been part of the
Benetton Group’s corporate philosophy," says the man who revolutionized the
Italian fashion industry with his inexpensive and cheerful global clothing
brand. "So it was inevitable when I decided to build Tribù that the
project would draw on the same strategy." It’s all about scale. If a megayacht can make headway down the
green highway, we mortals can do it. With more and more companies distributing
their brochures on CDs and memory sticks, maybe, just maybe, my office will one
day be as uncluttered as the decks of a Wally.
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